We Tell You the Truth About AI
Most AI consultants tell you what you want to hear. We tell you what you need to know. Including when AI won't work. That's worth more than any strategy deck.
The Problem
The Hype Problem
Everyone's selling you AI transformation. Nobody's telling you that most AI use cases don't work. We know. We've failed at plenty ourselves. Floor plans? Failed. Tasks needing 100% accuracy? Failed. Low-volume use cases? Failed. We share our failures openly because that's how you learn where the real value is. The consultants who only show you success stories are lying by omission.
The 5% That Actually Matters
Here's the truth: 1% of companies get 99% of the value from AI. They don't share because it's competitive advantage. The skill isn't implementing AI. It's knowing WHERE to implement it. The 5% of use cases that work deliver 10-100x returns. The other 95% are expensive science projects. We help you find your 5%. And ignore the rest before you waste months and budget.
Strategy That Comes From Building
We're not career consultants who've never shipped a product. We run our own AI-enabled companies. Every day. In production. That's the difference between advice from someone who read the case study and advice from someone who lived it. We've seen what breaks at 2am, what customers actually use, and what looked great in the pitch deck but died on contact with reality. Our strategy advice comes from the trenches, not the whiteboard.
What We Actually Do
AI Strategy Consulting
Where we focus. High leverage, high impact.
AI readiness assessment
Honest evaluation of where AI fits your business and where it doesn't. No "AI can do everything" bullshit.
Use case identification
Find the 5% of use cases that deliver 10-100x value. Kill the other 95% before they drain your budget.
Agent architecture
Where should AI agents run autonomously? Where do humans need to stay in the loop? We design the system so agents handle the busywork and your people do the thinking.
Implementation roadmap
Prioritized, sequenced plan for what to build, what to buy, and what to skip. Realistic timelines, not fantasy.
Workshops & training
Help your team develop AI-first thinking. Not "how to use ChatGPT" - how to deploy agents, rethink workflows, and actually get leverage from this stuff.
Ongoing advisory
We stay involved. Monthly check-ins. Course corrections. AI agents and models evolve fast. Your strategy needs to keep up.
Implementation (via partners)
When you need to build, we don't leave you hanging. We've built a network of trusted implementation partners who share our standards. We scope the work, vet the team, and stay involved to make sure what gets built matches the strategy. We can also build selectively. For the right project, the right fit. But we'd rather give you great strategy and great builders than mediocre both.
How We Work
Honest Assessment
We start with a conversation, not a sales pitch. Where are you today? What have you tried? What's working, what's not? We'll give you a straight answer on whether we can help. If we can't, we'll tell you that too. Life's too short for misaligned engagements.
Find the 5%
We map your operations against our pattern library from dozens of real implementations. Where are the high-volume, error-tolerant tasks where AI delivers 10-100x? Where are the expensive traps? You get a clear-eyed roadmap. No strategy theater.
Execute (or help you execute)
For strategy and advisory work, we stay hands-on. For implementation, we either connect you with the right build partners or take it on ourselves if it's the right fit. Either way, you get real outcomes. Not a PowerPoint.
Why Us (The No-BS Pitch)
Why work with us instead of McKinsey's AI practice or the agency that pivoted to “AI consulting” last year?
Because we'll tell you no.
No, that use case won't work. No, you don't need a custom LLM. No, your data isn't ready. No, that timeline is fantasy.
That one honest “no” will save you more money than any engagement we'd bill.
We're not optimizing for deal size. We're optimizing for long-term relationships with people who value honesty over comfort. We'd rather have 10 clients who trust us completely than 100 who got a nice strategy deck.
Want someone who'll actually tell you the truth?
We're selective about who we work with. Not because we're exclusive. Because we'd rather do 5 things well than 50 things poorly. If we're a fit, you'll know fast. If we're not, we'll tell you that too.