Positioning canvas Notion Template

Your positioning in a nutshell.

Original source
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Product name and one-line description [Write something]
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Market category (and subcategory) [The macro market and submarket (if applicable) that you compete in]
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Competitive Alternatives What would your users use if your product didn’t exist?
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Unique Attributes What features does your product have that alternatives do not?
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Value What value do those attributes enable for your customer?
 
 
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Who cares a lot What are the characteristics of a customer that makes them care a lot about the value you deliver?