Product name and one-line description [Write something]
Market category (and subcategory) [The macro market and submarket (if applicable) that you compete in]
Competitive Alternatives What would your users use if your product didn’t exist?
Unique Attributes What features does your product have that alternatives do not?
Value What value do those attributes enable for your customer?
Who cares a lot What are the characteristics of a customer that makes them care a lot about the value you deliver?