Stefan has almost 10 years of startup experience, originally as Tech part of a Co-Founder team turned product guy.

He also does marketing and sales sometimes (because he has to 😭)

Stefan's articles

How to avoid the Urgency Trap

Thoughts on how to avoid the Urgency Trap by scheduling your week the right way.
Using this process will make your life more fulfilling and hopefully help you get the shit done that matters most.

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7 Books, 7 Learnings, 7 Bullet Points 🤓

I like to read and summarize books, here's the main takeaways from the last 7 books that I've read about business, entrepreneurship and building bootstrapped businesses

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[Reflections] July Build in Public Reflections

Let’s reflect on July's wins and losses while bootstrapping niche products and where we’re headed in August.

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[Startup Growth] How to use Engineering as a powerful Marketing strategy

Common knowledge to do marketing to grow your startup.

What's not as commonly known is that you can leverage Engineering resources to market your startup.

Free tools that promote your main tool or just remarkable features that make people talk about your product.

Lets dive into some of the options.

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Why we have FAQs on our landing page

Learn why we add FAQs to our Landing pages and how much it helped us rank better for one of our projects in the past

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[Startup Learnings] How we struggled our way to our first $100 MRR

Check out our major learnings over the last 6 months that led us to reach $100 MRR for the first time.

It took us 3 months after launching subscriptions to get there, but almost a year before we launched subscriptions.

Keep reading to find out why 🙏

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A stoicism inspired process for dealing with setbacks

Learn about a stoic process to extract the most important learnings out of a seemingly negative situation and turn it into an opportunity for growth.

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Why boring is good when building a company as a developer

Thoughts on how to avoid "Shiny Object syndrome" when building a company with a developer background.

In short: Keep it simple and use what you know, refrain to chase the latest framework and use what makes you most productive.

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Why we migrated our Company Landing Page to Next.js

In this post we look at business reasons for migrating from CRA to Next.js.

The most important reasons for us was to leverage the built in SEO features and the reduction of layout shifts because of Server Side Rendering, also called SSR.

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We failed before we even launched. Reflection time.

A critical look at our initial approach and why it didn't work out.

What we have learned and what we're gonna do better going forward

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[Startup Wisdom] The ONE book to read when starting your Business

Let's talk about "The Mom Test", one all-time favorite books (that I have read way too late in my own journey).

I share what I have learned and why I think it's one of the most important books to read and concepts to understand.

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[Startup Learnings] Why going viral is bad for YOU!

Let's explore why going viral isn't always the best thing to happen to you.

It's much better to see slow and steady growth and avoid the pains that come with exponential growth in a short time.

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How to Leverage your biggest superpower

Everything starts with being self-aware, being successful, living a happy life, not giving up when things get tough.

You need to know what motivates you when you should double down on something or simply correct course and do something else.

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Why starting a company as a developer is hard

Read Stefan has learned running a company with developer background and why it's hard to stay on track as a "software craftsman".

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[Startup Motivation] The Compound Effect and SEO

The compound effect is the idea that small changes over time will compound and will have a big effect over a long enough time.

Think investing and compound interest, or showing up every day to make your product just a tiny bit better and increase retention over time.

The problem is that most of the time you put in a bunch of work and you see.... nothing, at least not for a while and it's easy to get demotivated but...

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[Business] The 4 steps to a bulletproof process

Let's talk about processes.

Everything your business does has a process underneath.

In this article, we're looking at how to get to a process that works:

  • Is based on a manual process
  • Is well documented
  • Can be easily iterated over time
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[Startup Motivation] I'm going all in 😱

Let me explain why I decided to go all in on Niche Mates and a mental model that you can use to become better at what you do.

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I am a failure (for my own standards) but here’s why that’s ok

Reflections on how it feels to consider yourself a failure, how to accept it and how to learn and make the best out of it

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